Advertise with OTC


The Number One Source for Trails in Ontario

Every month over 76,650 visitors from across Ontario, Canada, USA, Europe and the world look to the OTC site as their first choice for Ontario trail information. They're planning cycling trips through Niagara's wine country, treks into Algonquin Park, horseback riding, snowmobiling and off-road adventures into the wilds north of Superior. They're also looking for urban trails in the cities and major centers. If life is a journey, we have your trail.

OTC Web Site Statistics* for 2012:

• Total number of pageviews 2,201,299
• Average of 183,499 pageviews per month
• May peak 300,369 pageviews
• Total of 920,623 visitors
• Average of 76,718 total visitors per month
• July highest total visitors 128,976


"A quick note to share some exciting news and share the credit too. As you know, this past year, Algonquin Highlands has been advertising on the OTC site. Well, our regular season ended on October 31, and in a yearend report we were very happy to report that we've experienced a 6.3% increase in users from the previous year.

This was during a cool, wet summer and economic downturn where some Ontario Parks and municipalities have seen declines of nearly 20% at their recreational and camping facilities.

We are thrilled with our results and the traffic that the OTC site has driven to our site. Thank you for helping us make this a very successful year for Algonquin Highlands.”

– Mark Coleman, Trails Coordinator, Algonquin Highlands

RANKING from ComScore - ComScore is a leading analytics organization that provides industry standard rankings

"There are a couple of other trail sites as well, but our media wholesaler - Suite 66 - wasn't able to locate another one big enough to be reported in ComScore. 
For the month of September 2012, Canadian stats: 65,764 UVs (Unique Views) / 187,035 PVs (Page Views. OTC also has 142,476 unique pageviews) = 329,511
ComScore reports the following for comparison:
Major Outdoor Canadian Site:  50,440 UV’s / 249,000 PV’s (OTC 20% more!)
Major Geographic Site National:  41,000 UV’s / 114,000 PV’s (OTC 60% more!)
OTC is performing strongly with all these considerations. People who choose to advertise with OTC are usually looking for a specific audience, and that is something that is not always easy to find." from Context Creative



As an aid to you in making decisions about where you are going to spend your advertising dollar, so that it maximizes your return, we've created a complete document for your use. This shows traffice stats, demographics of our audience, peak use and page information requests.

We'll place ads tailored to you, in the size you prefer, for the period of time you want, thereby maximizing your target market exposure. We have done this for Jeep, Ford, Michelob, Collingwood, Algoquin Highlands and others. We do seasonal, strategically targetted (ie cycling pages only) and full skin ads to give you page presence.



For more information on advertising opportunities, contact Lina Moudrina at Suite 66 -

*Source: Google analytics